Site Diagnostics

Get AI-powered insights into your website's SEO health, discover competitors, and receive detailed instructions to fix issues.

What is Site Diagnostics?

Site Diagnostics analyzes your website across five critical ranking factors: Content, Links, AI Readiness, UX, and SEO. Compare against competitors, identify issues, and receive detailed instructions to fix them and improve your rankings on Google and AI search engines.

⏱️ Estimated Time: 10 minutes

📋 Prerequisites:

• Website connected to your project
• At least 1 site audit credit in your quota
• Website URL that is publicly accessible

Step 1: Start a New Site Audit

From your dashboard, click "Site Diagnostics" in the sidebar, then click "New Audit".

The audit wizard opens with three steps: Find Competitors → Select Sites → Review Results.

Step 2: Find Your Competitors

Enter keywords that describe your business (maximum 3 words). Examples:

• "local coffee shop"
• "plumbing services"
• "digital marketing"

Click "Find Competitors". The system searches both:

Google Competitors

Websites ranking on page 1 of Google for your keywords (using DataForSEO)

AI Competitors

Websites cited by ChatGPT, Claude, and other AI chatbots when answering questions about your keywords

💡 PRO TIP: AI competitors are important because they're the sites AI chatbots recommend to users. If you're not in this list, you're missing out on AI-driven traffic.

Step 3: Select Competitors to Analyze

⏱️ Estimated Time: 2 minutes

Select competitors that:

• Directly compete for your keywords
• Have similar business models
• Rank well in both Google and AI search

ℹ️ NOTE: You must select at least 1 competitor. Comparing against successful sites helps identify what's working for them that you can improve on your own site.

Step 4: Run the Diagnostic Audit

After selecting competitors, click "Run Audit". The AI analyzes:

1. Your Website Content

Scrapes and analyzes your website pages, looking at content quality, structure, and relevance

2. Competitor Websites

Analyzes selected competitor sites to understand what they're doing well

3. AI Analysis

Uses Perplexity AI to evaluate all sites across the 5 ranking factors and generate recommendations

⏱️ Estimated Time: 5 minutes

Step 5: Review Your Audit Results

Once complete, you'll see scores across five ranking factors:

• 📝 Content - Quality, depth, and relevance of your content
• 🔗 Links - Internal and external link structure
• 🤖 AI Readiness - How well your site performs in AI search
• 🎨 UX - User experience and site performance
• 🔍 SEO - Technical SEO and on-page optimization
• ⭐ Overall - Combined score across all factors

💡 PRO TIP: Focus on ranking factors where competitors score significantly higher than you. These are your biggest opportunities for improvement.

Step 6: Get Detailed Fix Instructions

For each issue identified, you'll receive detailed, step-by-step instructions on how to fix it on your website. These instructions are tailored to your CMS (WordPress, Wix, or other platforms) and provide clear guidance on what changes to make.

Common issues with detailed instructions include:

• Missing Meta Descriptions: Instructions on how to add optimized descriptions
• Schema Markup: Step-by-step guide to add structured data for better search results

• Alt Text for Images: Instructions on how to add descriptive alt text for accessibility
• Heading Structure: Guidance on fixing H1, H2, H3 hierarchy issues

ℹ️ NOTE: All instructions are provided with clear, actionable steps. You implement the fixes yourself on your website, giving you full control over what changes are made.

🚀 Next Steps:

• Run SEO Research
• Create Content Plans
• Connect Your Website

Updated on: 20/12/2025